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Umami Pricing Explained: Tiers, Limits & Hidden Costs

Open SourceSelf-Hostable
Starting price
$0 (self-hosted) or ~$9/mo (Cloud Pro)
Pricing model
Open source (MIT) / Cloud subscription
Free tier
Free self-hosted; Cloud free tier with limited events

Umami plans and limits

TierWhat you get
FreeFree self-hosted; Cloud free tier with limited events
Paid entry point$0 (self-hosted) or ~$9/mo (Cloud Pro)
How the bill growsOpen source (MIT) / Cloud subscription
Self-hostedAvailable. Setup effort: Low (Docker with Postgres or MySQL)

Check current Umami pricing

Hidden costs to budget for

  • Thinner feature set than Plausible on paid hosting
  • Limited reporting for multi-domain or agency setups

What Umami costs as you grow

Self-hosted, both cost only the server. On managed cloud both start near $9/mo, but Plausible's tiers scale by pageviews while Umami's scale by events, so high-traffic marketing sites usually pay less on Plausible.

Umami vs Plausible

Cheaper alternatives to Umami

PostHogANALYTICSOpen SourceSelf-HostableFrom $0 (1M events/mo free) then usage-basedPlausible AnalyticsANALYTICSOpen SourceSelf-HostableFrom $9/mo or Free Self-HostedGoogle Analytics 4 (GA4)ANALYTICSProprietaryFrom Free (Ad-supported / Data-harvested)MixpanelANALYTICSProprietaryFrom $28/mo (Growth)AmplitudeANALYTICSProprietaryFrom $61/mo (Plus)
Compare all Umami alternatives

Umami pricing: FAQ

How much does Umami cost?

Umami uses open source (MIT) / Cloud subscription pricing. Paid usage starts at $0 (self-hosted) or ~$9/mo (Cloud Pro).

Does Umami have a free tier?

Free self-hosted; Cloud free tier with limited events.

What are the hidden costs of Umami?

Thinner feature set than Plausible on paid hosting. Limited reporting for multi-domain or agency setups.

What are cheaper alternatives to Umami?

PostHog ($0 (1M events/mo free) then usage-based), Plausible Analytics ($9/mo or Free Self-Hosted), Google Analytics 4 (GA4) (Free (Ad-supported / Data-harvested)), Mixpanel ($28/mo (Growth)), Amplitude ($61/mo (Plus)).