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Open source vs Proprietary

Umami vs Amplitude: Which One Should You Choose in 1970?

Umami is a open source Product & Web Analytics tool priced as open source (MIT) / Cloud subscription, starting at $0 (self-hosted) or ~$9/mo (Cloud Pro). Amplitude is proprietary, priced as per monthly tracked user (MTU) + event volume, starting at $61/mo (Plus).

Quick verdict

Choose Umami for
Umamicookie-free, privacy-friendly analytics in a single Node application
Choose Amplitude for
Amplitudestrong behavioural cohort and retention analysis at scale

Umami vs Amplitude: feature comparison

FeatureUmamiOpen SourceSelf-HostableAmplitudeProprietary
Open-Source AvailableYesNo
Self-HostableYesNo
Self-Hosting DifficultyLow (Docker with Postgres or MySQL)N/A
Pricing ModelOpen source (MIT) / Cloud subscriptionPer monthly tracked user (MTU) + event volume
Starting Price$0 (self-hosted) or ~$9/mo (Cloud Pro)$61/mo (Plus)
Free TierFree self-hosted; Cloud free tier with limited eventsFree 50,000 MTUs/mo with limited features
GitHub Stars40.1kN/A

Pricing takeaway

Umami starts at $0 (self-hosted) or ~$9/mo (Cloud Pro) (free self-hosted; Cloud free tier with limited events). Amplitude starts at $61/mo (Plus) (free 50,000 MTUs/mo with limited features).

Umami
Open source (MIT) / Cloud subscription. Starts at $0 (self-hosted) or ~$9/mo (Cloud Pro). Free self-hosted; Cloud free tier with limited events.Full Umami pricing breakdown
Amplitude
Per monthly tracked user (MTU) + event volume. Starts at $61/mo (Plus). Free 50,000 MTUs/mo with limited features.Full Amplitude pricing breakdown

Pros and cons

Pros

  • Cookie-free, privacy-friendly analytics in a single Node application
  • Runs on a small VPS with Postgres or MySQL
  • Readable dashboard for traffic sources, pages and referrers

Cons

  • Web analytics only: no funnels, cohorts or product event analysis
  • Thinner feature set than Plausible on paid hosting
  • Limited reporting for multi-domain or agency setups

Pros

  • Strong behavioural cohort and retention analysis at scale
  • Experimentation and audience sync built into the platform
  • Guided taxonomy and templates help new teams structure events

Cons

  • The useful analysis features sit in the expensive tiers
  • Event volume is billed on top of MTU pricing
  • No open-source or self-hosted option

Umami vs Amplitude: FAQ

Is Amplitude a good alternative to Umami?

Umami is a open source Product & Web Analytics tool priced as open source (MIT) / Cloud subscription, starting at $0 (self-hosted) or ~$9/mo (Cloud Pro). Amplitude is proprietary, priced as per monthly tracked user (MTU) + event volume, starting at $61/mo (Plus).

Which is cheaper, Umami or Amplitude?

Umami starts at $0 (self-hosted) or ~$9/mo (Cloud Pro) (free self-hosted; Cloud free tier with limited events). Amplitude starts at $61/mo (Plus) (free 50,000 MTUs/mo with limited features).

Is Umami or Amplitude open source?

Umami is open source (github.com/umami-software/umami). Amplitude is proprietary.

Can I self-host Umami or Amplitude?

Umami can be self-hosted. Difficulty: Low (Docker with Postgres or MySQL). Amplitude cannot be self-hosted.

Do Umami and Amplitude have a free tier?

Umami: Free self-hosted; Cloud free tier with limited events. Amplitude: Free 50,000 MTUs/mo with limited features.