Category
Product & Web Analytics
Privacy-friendly website tracking and product user behavior analytics.
Tools
Google Analytics 4 (GA4)ANALYTICSProprietaryFrom Free (Ad-supported / Data-harvested)Plausible AnalyticsANALYTICSOpen SourceSelf-HostableFrom $9/mo or Free Self-HostedPostHogANALYTICSOpen SourceSelf-HostableFrom $0 (1M events/mo free) then usage-basedMixpanelANALYTICSProprietaryFrom $28/mo (Growth)UmamiANALYTICSOpen SourceSelf-HostableFrom $0 (self-hosted) or ~$9/mo (Cloud Pro)AmplitudeANALYTICSProprietaryFrom $61/mo (Plus)
Head-to-head comparisons
Data Giant GA4 vs 1KB Lightweight Privacy AnalyticsGoogle AnalyticsvsPlausibleGoogle Analytics 4 is free but bloated, legally questioned in the EU, and hurts page speed. Plausible is a lightweight (<1KB), open-source, cookie-less alternative that respects user privacy and displays simple, clean metrics.Read comparison All-in-One vs Analysis DepthPostHogvsMixpanelPostHog bundles analytics, replay, flags and experiments and can be self-hosted. Mixpanel does funnels, retention and cohorts more deeply and stays a pure managed analytics product.Read comparison Event Analytics Head to HeadMixpanelvsAmplitudeBoth are dedicated product analytics platforms with funnels, retention and cohorts. Mixpanel is cheaper to start and faster to query; Amplitude leans into taxonomy guidance and experimentation for larger organisations.Read comparison Self-Hosted Privacy AnalyticsUmamivsPlausibleBoth are lightweight, cookie-free web analytics you can self-host for free. Plausible is the more polished product with better documentation and a cheaper cloud entry point; Umami is MIT licensed and runs against MySQL or Postgres you may already have.Read comparison Proprietary vs Open sourceGoogle AnalyticsvsPostHogGoogle Analytics 4 (GA4) is a proprietary Product & Web Analytics tool priced as free standard / $50k+ year (GA360), starting at Free (Ad-supported / Data-harvested). PostHog is open source, priced as free tier then usage-based per product, starting at $0 (1M events/mo free) then usage-based.Read comparison Proprietary vs ProprietaryGoogle AnalyticsvsMixpanelGoogle Analytics 4 (GA4) is a proprietary Product & Web Analytics tool priced as free standard / $50k+ year (GA360), starting at Free (Ad-supported / Data-harvested). Mixpanel is proprietary, priced as per-event volume with feature tiers, starting at $28/mo (Growth).Read comparison Proprietary vs Open sourceGoogle AnalyticsvsUmamiGoogle Analytics 4 (GA4) is a proprietary Product & Web Analytics tool priced as free standard / $50k+ year (GA360), starting at Free (Ad-supported / Data-harvested). Umami is open source, priced as open source (MIT) / Cloud subscription, starting at $0 (self-hosted) or ~$9/mo (Cloud Pro).Read comparison Proprietary vs ProprietaryGoogle AnalyticsvsAmplitudeGoogle Analytics 4 (GA4) is a proprietary Product & Web Analytics tool priced as free standard / $50k+ year (GA360), starting at Free (Ad-supported / Data-harvested). Amplitude is proprietary, priced as per monthly tracked user (MTU) + event volume, starting at $61/mo (Plus).Read comparison Open source vs Open sourcePlausiblevsPostHogPlausible Analytics is a open source Product & Web Analytics tool priced as pageview-based Cloud / Free Self-Hosted, starting at $9/mo or Free Self-Hosted. PostHog is open source, priced as free tier then usage-based per product, starting at $0 (1M events/mo free) then usage-based.Read comparison Open source vs ProprietaryPlausiblevsMixpanelPlausible Analytics is a open source Product & Web Analytics tool priced as pageview-based Cloud / Free Self-Hosted, starting at $9/mo or Free Self-Hosted. Mixpanel is proprietary, priced as per-event volume with feature tiers, starting at $28/mo (Growth).Read comparison Open source vs ProprietaryPlausiblevsAmplitudePlausible Analytics is a open source Product & Web Analytics tool priced as pageview-based Cloud / Free Self-Hosted, starting at $9/mo or Free Self-Hosted. Amplitude is proprietary, priced as per monthly tracked user (MTU) + event volume, starting at $61/mo (Plus).Read comparison Open source vs Open sourcePostHogvsUmamiPostHog is a open source Product & Web Analytics tool priced as free tier then usage-based per product, starting at $0 (1M events/mo free) then usage-based. Umami is open source, priced as open source (MIT) / Cloud subscription, starting at $0 (self-hosted) or ~$9/mo (Cloud Pro).Read comparison Open source vs ProprietaryPostHogvsAmplitudePostHog is a open source Product & Web Analytics tool priced as free tier then usage-based per product, starting at $0 (1M events/mo free) then usage-based. Amplitude is proprietary, priced as per monthly tracked user (MTU) + event volume, starting at $61/mo (Plus).Read comparison Proprietary vs Open sourceMixpanelvsUmamiMixpanel is a proprietary Product & Web Analytics tool priced as per-event volume with feature tiers, starting at $28/mo (Growth). Umami is open source, priced as open source (MIT) / Cloud subscription, starting at $0 (self-hosted) or ~$9/mo (Cloud Pro).Read comparison Open source vs ProprietaryUmamivsAmplitudeUmami is a open source Product & Web Analytics tool priced as open source (MIT) / Cloud subscription, starting at $0 (self-hosted) or ~$9/mo (Cloud Pro). Amplitude is proprietary, priced as per monthly tracked user (MTU) + event volume, starting at $61/mo (Plus).Read comparison