Product & Web Analytics
Mixpanel Pricing Explained: Tiers, Limits & Hidden Costs
- Starting price
- $28/mo (Growth)
- Pricing model
- Per-event volume with feature tiers
- Free tier
- Free 1M events/mo with limited features
Mixpanel plans and limits
| Tier | What you get |
|---|---|
| Free | Free 1M events/mo with limited features |
| Paid entry point | $28/mo (Growth) |
| How the bill grows | Per-event volume with feature tiers |
| Self-hosted | Not available |
Hidden costs to budget for
- Feature gates push teams to expensive tiers quickly
- Session replay and feature flags are separate paid products
What Mixpanel costs as you grow
Both give away 1M events a month. Above that PostHog bills per product (events, replays, flags separately) while Mixpanel bills event volume plus feature tiers, so PostHog is cheaper only if you would otherwise buy several tools.
PostHog vs MixpanelMixpanel's Growth plan starts at $28/mo, less than half of Amplitude's $61/mo Plus plan, and Mixpanel measures events rather than tracked users, which is friendlier to B2B products with few users and heavy activity.
Mixpanel vs AmplitudeCheaper alternatives to Mixpanel
Mixpanel pricing: FAQ
How much does Mixpanel cost?
Mixpanel uses per-event volume with feature tiers pricing. Paid usage starts at $28/mo (Growth).
Does Mixpanel have a free tier?
Free 1M events/mo with limited features.
What are the hidden costs of Mixpanel?
Feature gates push teams to expensive tiers quickly. Session replay and feature flags are separate paid products.
What are cheaper alternatives to Mixpanel?
PostHog ($0 (1M events/mo free) then usage-based), Umami ($0 (self-hosted) or ~$9/mo (Cloud Pro)), Plausible Analytics ($9/mo or Free Self-Hosted), Google Analytics 4 (GA4) (Free (Ad-supported / Data-harvested)), Amplitude ($61/mo (Plus)).