Product & Web Analytics
Amplitude Pricing Explained: Tiers, Limits & Hidden Costs
Proprietary
- Starting price
- $61/mo (Plus)
- Pricing model
- Per monthly tracked user (MTU) + event volume
- Free tier
- Free 50,000 MTUs/mo with limited features
Amplitude plans and limits
| Tier | What you get |
|---|---|
| Free | Free 50,000 MTUs/mo with limited features |
| Paid entry point | $61/mo (Plus) |
| How the bill grows | Per monthly tracked user (MTU) + event volume |
| Self-hosted | Not available |
Hidden costs to budget for
- The useful analysis features sit in the expensive tiers
- Event volume is billed on top of MTU pricing
What Amplitude costs as you grow
Mixpanel's Growth plan starts at $28/mo, less than half of Amplitude's $61/mo Plus plan, and Mixpanel measures events rather than tracked users, which is friendlier to B2B products with few users and heavy activity.
Mixpanel vs AmplitudeCheaper alternatives to Amplitude
PostHogANALYTICSOpen SourceSelf-HostableFrom $0 (1M events/mo free) then usage-basedUmamiANALYTICSOpen SourceSelf-HostableFrom $0 (self-hosted) or ~$9/mo (Cloud Pro)Plausible AnalyticsANALYTICSOpen SourceSelf-HostableFrom $9/mo or Free Self-HostedGoogle Analytics 4 (GA4)ANALYTICSProprietaryFrom Free (Ad-supported / Data-harvested)MixpanelANALYTICSProprietaryFrom $28/mo (Growth)
Compare all Amplitude alternatives Amplitude pricing: FAQ
How much does Amplitude cost?
Amplitude uses per monthly tracked user (MTU) + event volume pricing. Paid usage starts at $61/mo (Plus).
Does Amplitude have a free tier?
Free 50,000 MTUs/mo with limited features.
What are the hidden costs of Amplitude?
The useful analysis features sit in the expensive tiers. Event volume is billed on top of MTU pricing.
What are cheaper alternatives to Amplitude?
PostHog ($0 (1M events/mo free) then usage-based), Umami ($0 (self-hosted) or ~$9/mo (Cloud Pro)), Plausible Analytics ($9/mo or Free Self-Hosted), Google Analytics 4 (GA4) (Free (Ad-supported / Data-harvested)), Mixpanel ($28/mo (Growth)).