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Event Analytics Head to Head

Mixpanel vs Amplitude: Which One Should You Choose in 1970?

Both are dedicated product analytics platforms with funnels, retention and cohorts. Mixpanel is cheaper to start and faster to query; Amplitude leans into taxonomy guidance and experimentation for larger organisations.

Quick verdict

Startup budget
Mixpanel$28/mo Growth, 1M events free
Enterprise experimentation
Amplitudeguided taxonomy, experimentation, audience sync

Mixpanel vs Amplitude: feature comparison

FeatureMixpanelProprietaryAmplitudeProprietary
Free Tier1M events/mo50,000 MTUs/mo
Entry Price$28/mo$61/mo
Funnels & RetentionExcellentExcellent
ExperimentationAdd-onCore product
Self-HostedNoNo

Pricing takeaway

Mixpanel's Growth plan starts at $28/mo, less than half of Amplitude's $61/mo Plus plan, and Mixpanel measures events rather than tracked users, which is friendlier to B2B products with few users and heavy activity.

Mixpanel
Per-event volume with feature tiers. Starts at $28/mo (Growth). Free 1M events/mo with limited features.Full Mixpanel pricing breakdown
Amplitude
Per monthly tracked user (MTU) + event volume. Starts at $61/mo (Plus). Free 50,000 MTUs/mo with limited features.Full Amplitude pricing breakdown

Pros and cons

Mixpanel

Visit Mixpanel

Pros

  • Deep funnel, retention and cohort analysis without writing SQL
  • Fast queries on very large event volumes
  • Mature experimentation and messaging add-ons

Cons

  • Feature gates push teams to expensive tiers quickly
  • No self-hosting, so event data stays with the vendor
  • Session replay and feature flags are separate paid products

Amplitude

Visit Amplitude

Pros

  • Strong behavioural cohort and retention analysis at scale
  • Experimentation and audience sync built into the platform
  • Guided taxonomy and templates help new teams structure events

Cons

  • The useful analysis features sit in the expensive tiers
  • Event volume is billed on top of MTU pricing
  • No open-source or self-hosted option

Mixpanel vs Amplitude: FAQ

Is Amplitude a good alternative to Mixpanel?

Both are dedicated product analytics platforms with funnels, retention and cohorts. Mixpanel is cheaper to start and faster to query; Amplitude leans into taxonomy guidance and experimentation for larger organisations.

Which is cheaper, Mixpanel or Amplitude?

Mixpanel's Growth plan starts at $28/mo, less than half of Amplitude's $61/mo Plus plan, and Mixpanel measures events rather than tracked users, which is friendlier to B2B products with few users and heavy activity.

Is Mixpanel or Amplitude open source?

Mixpanel is proprietary. Amplitude is proprietary.

Can I self-host Mixpanel or Amplitude?

Mixpanel cannot be self-hosted. Amplitude cannot be self-hosted.

Do Mixpanel and Amplitude have a free tier?

Mixpanel: Free 1M events/mo with limited features. Amplitude: Free 50,000 MTUs/mo with limited features.