Customer Data Platform (CDP)
Segment Pricing Explained: Tiers, Limits & Hidden Costs
Proprietary
- Starting price
- $120/mo
- Pricing model
- Usage-based (MTU - Monthly Tracked Users)
- Free tier
- Free for up to 1,000 MTUs and 2 sources
Segment plans and limits
| Tier | What you get |
|---|---|
| Free | Free for up to 1,000 MTUs and 2 sources |
| Paid entry point | $120/mo |
| How the bill grows | Usage-based (MTU - Monthly Tracked Users) |
| Self-hosted | Not available |
Hidden costs to budget for
- Astronomical pricing jumps once exceeding 10,000 MTUs
What Segment costs as you grow
Startups tracking >50,000 users pay over $1,200/mo on Segment, whereas RudderStack's self-hosted server costs just the raw compute on AWS/GCP (~$50/mo).
Segment vs RudderStackCheaper alternatives to Segment
Compare all Segment alternativesSegment pricing: FAQ
How much does Segment cost?
Twilio Segment uses usage-based (MTU - Monthly Tracked Users) pricing. Paid usage starts at $120/mo.
Does Segment have a free tier?
Free for up to 1,000 MTUs and 2 sources.
What are the hidden costs of Segment?
Astronomical pricing jumps once exceeding 10,000 MTUs.
What are cheaper alternatives to Segment?
RudderStack ($500/mo (Cloud) or Free Self-Hosted).