Customer Data Platform (CDP)
RudderStack Pricing Explained: Tiers, Limits & Hidden Costs
Open SourceSelf-Hostable
- Starting price
- $500/mo (Cloud) or Free Self-Hosted
- Pricing model
- Freemium / Cloud / Self-Hosted
- Free tier
- Free Cloud tier up to 1M events/month; 100% Free Self-Hosted
RudderStack plans and limits
| Tier | What you get |
|---|---|
| Free | Free Cloud tier up to 1M events/month; 100% Free Self-Hosted |
| Paid entry point | $500/mo (Cloud) or Free Self-Hosted |
| How the bill grows | Freemium / Cloud / Self-Hosted |
| Self-hosted | Available. Setup effort: Medium (Docker Compose / Helm) |
Hidden costs to budget for
- Managed Cloud starts around $500/mo, so small teams must self-host to stay free
What RudderStack costs as you grow
Startups tracking >50,000 users pay over $1,200/mo on Segment, whereas RudderStack's self-hosted server costs just the raw compute on AWS/GCP (~$50/mo).
Segment vs RudderStackCheaper alternatives to RudderStack
Compare all RudderStack alternativesRudderStack pricing: FAQ
How much does RudderStack cost?
RudderStack uses freemium / Cloud / Self-Hosted pricing. Paid usage starts at $500/mo (Cloud) or Free Self-Hosted.
Does RudderStack have a free tier?
Free Cloud tier up to 1M events/month; 100% Free Self-Hosted.
What are the hidden costs of RudderStack?
Managed Cloud starts around $500/mo, so small teams must self-host to stay free.
What are cheaper alternatives to RudderStack?
Twilio Segment ($120/mo).